In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step--designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order--always with security and best practices emphasized along the way. Even if you're an experienced Web developer, you're guaranteed to learn something new. The book uses two e-commerce site examples--one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly--so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to:
* Think of the customer first, in order to maximize sales
* Create a safe server environment and database
* Use secure transactions and prevent common vulnerabilities
* Incorporate different payment gateways
* Design scalable sites that are easy to maintain
* Build administrative interfaces
* Extend both examples to match the needs of your own sites
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This book has been on my mind for years, largely driven by reader interest in it (and thanks for that!). I'm glad that the book is done and am pleased with how it turned out.
My goal for the book was to present the broadest range of what it means to perform e-commerce today: a lofty goal, to be sure. To do so, I came up with two concrete and practical e-commerce sites. The first sells virtual goods (namely, access to content). The second sells physical goods. That distinction alone makes a big difference as to how a site is implemented. From there, I continued to distinguish the two examples:
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Descrizione libro Addison Wesley, 2010. Condizione libro: New. Codice libro della libreria A020C9780321656223
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