Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

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9780321725523: Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

What happens when you've built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Topics include: * AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? * PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? * THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? * THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

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Anderson, Stephen P.
ISBN 10: 0321725522 ISBN 13: 9780321725523
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Descrizione libro 2011. PAP. Condizione libro: New. New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000. Codice libro della libreria PJ-9780321725523

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Stephen P. Anderson
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Descrizione libro New Riders Press, 2011. Paperback. Condizione libro: New. Codice libro della libreria SONG0321725522

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Descrizione libro Pearson Education (US), United States, 2011. Paperback. Condizione libro: New. 226 x 201 mm. Language: English . Brand New Book. What happens when you ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Topics include: * AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? * PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? * THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? * THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers. Codice libro della libreria AAK9780321725523

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Descrizione libro Pearson Education (US), United States, 2011. Paperback. Condizione libro: New. 226 x 201 mm. Language: English . Brand New Book. What happens when you ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Topics include: * AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? * PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? * THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? * THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers. Codice libro della libreria AAK9780321725523

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Descrizione libro Pearson Education (US) 2011-06-14, 2011. paperback. Condizione libro: New. Codice libro della libreria 9780321725523

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Stephen P. Anderson
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Descrizione libro New Riders Publishing. Paperback. Condizione libro: New. Paperback. 240 pages. Dimensions: 8.9in. x 7.9in. x 0.5in.What happens when youve built a great website or app, but no one seems to care How do you get people to stick around long enough to see how your service might be of value In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention And how do emotions affect judgment and behavior PLAYFUL SEDUCTION: How do you create playful engagements during the moment Why are serendipity, arousal, rewards, and other delights critical to a good experience THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language What are some subtle ways to influence behavior and get people to move from intent to action THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter Are there lessons to be gained from learning theories or game design Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780321725523

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Stephen P. Anderson
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