Halvorson: Content Strategy Web _p2 [Lingua inglese] - Brossura

Halvorson, Kristina

Brossura

ISBN 10: 0321808304 ISBN 13: 9780321808301

Casa editrice: New Riders, 2012

Riassunto

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value
• Discover the processes and people behind a successful content strategy
• Make smarter, achievable decisions about what content to create and how
• Find out how to build a business case for content strategy
  

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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Informazioni sull'autore

 

Dalla quarta di copertina

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS






BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?






For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:






- Understand content strategy and its business value


- Discover the processes and people behind a successful content strategy


- Make smarter, achievable decisions about what content to create and how


-
Find out how to build a business case for content strategy









With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Dettagli dell'edizione

• Editore: New Riders
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0321808304
• ISBN 13: 9780321808301
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 216
• Contatto del produttore: salesde@pearson.com; salesde@pearson.com; ; St.-Martin-Straße 82; München; 81541; Germania