As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it.
Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work.
In this book, the authors:
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Nancy Lyons works at the intersection of technology, community, and people. She empowers and motivates teams of technologists and creatives as the President and CEO of Clockwork Active Media.
Meghan Wilker specializes in using strategy, technology, and process to bring people and products together. As VP, Managing Director at Clockwork Active Media she drives projects to produce engaging digital solutions. Together they’re the Geek Girls Guide, a duo dedicated to demystifying technology for audiences everywhere through extensive public speaking, writing, and online dialogue.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Da: Gulf Coast Books, Cypress, TX, U.S.A.
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Paperback. Condizione: Good. An engaging, straightforward guide to Interactive Project Management and the value it can bring to companies and project teams. Codice articolo CIN0321815157G
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