Interactive Project Management: Pixels, People, and process - Brossura

Lyons, Nancy; Wilker, Meghan

Brossura

ISBN 10: 0321815157 ISBN 13: 9780321815156

Casa editrice: New Riders Pub, 2012

Riassunto

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it.

Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work.

In this book, the authors:

• Define the unique characteristics of interactive projects

• Explain the importance of emotional intelligence in the workplace

• Discuss communication techniques that help teams work together more efficiently
  

• Outline a process and specific deliverables that clarify how to think about critical aspects of a project
  

• Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch
  

Su questo libro

Recensione:

 "At last, the interactive project management book I've been waiting for! With humor, wisdom, and glorious common sense, the authors tackle not just process but the people you depend on for success. Stands head and shoulders above any other book that's been written on the topic." ― Kristina Halvorson, Author of Content Strategy for the Web

“Nancy and Meghan take the drudgery out of process and put heart and intention into it. They make a usually dry topic easy to understand.” – Dondeena Bradley, Vice President, Nutrition Ventures, PepsiCo

"Clockwork's process made our site redesign not only manageable, but educational and refreshingly open. They were engaged partners, and expected the same from our team, too. At every step, there was structure, organization, and purpose, which are invaluable qualities for anyone and everyone working on interactive projects." – Jennifer Chrisler,  Executive Director, Family Equality Council

L'autore:

Nancy Lyons works at the intersection of technology, community, and people. She empowers and motivates teams of technologists and creatives as the President and CEO of Clockwork Active Media.

Meghan Wilker specializes in using strategy, technology, and process to bring people and products together. As VP, Managing Director at Clockwork Active Media she drives projects to produce engaging digital solutions. Together they’re the Geek Girls Guide, a duo dedicated to demystifying technology for audiences everywhere through extensive public speaking, writing, and online dialogue.

Su questa edizione

• Editore: New Riders Pub
• Data di pubblicazione: 2012
• ISBN 10: 0321815157
• ISBN 13: 9780321815156
• Rilegatura: Copertina flessibile
• Numero di pagine: 179