Testing is a surefire way to dramatically improve your website's conversion rate and increase revenue. When you run experiments with changes to design or content, you'll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers' behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: * Learn how to approach experiments to improve conversion* Understand the various methods of testing including A/B and multivariate * Discover experiment ideas, and go beyond optimization to innovation * Recognize the UX and design implications of experimenting* Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you'll ask the most important voices--your customers--"What do you think?"
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Descrizione libro Condizione libro: Good. May have some shelf-wear due to normal use. Codice libro della libreria 0KVE4F000HVH
Descrizione libro New Riders, 2012. Paperback. Condizione libro: Acceptable. Noticeable wear, but still very usable. Clean, mark-free interior! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Codice libro della libreria mon0000654858
Descrizione libro Condizione libro: Good. Book Condition: Good. Codice libro della libreria 97803218346074.0
Descrizione libro New Riders, 2012. Paperback. Condizione libro: Very Good. Codice libro della libreria P020321834607