Strategic Management: Building and Sustaining Competitive Advantage - Brossura

Pitts, Robert A.; Lei, David

 
9780324006995: Strategic Management: Building and Sustaining Competitive Advantage

Sinossi

This strategic management text focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.

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Book by Pitts Robert A Lei David

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