International Marketing With Infotrac: International Marketing Management - Rilegato

Jain, Subhash C.

Rilegato

ISBN 10: 0324063709 ISBN 13: 9780324063707

Casa editrice: South-Western Pub, 2000

Riassunto

Coming at a time when US supremacy in the global marketplace is being challenged, this edition intended for a semester course incorporates recent developments like the European Monetary Union, new examples, updated statistics, and some 100 International Marketing Highlights articles. The 19 primary chapters include review and creative questions on all aspects of international marketing, including cultural, political, and legal environments. A substantial subsequent section contains 30 new/ revised recent cases of international marketing decision-making (e.g. Kodak vs. Fuji). No dates appear for previous iterations. An Instructor's Resource Kit is available. Jain is with the U. of Connecticut. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Product Description

Book by Jain Subhash C

Dettagli dell'edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0324063709
• ISBN 13: 9780324063707
• Rilegatura: Copertina rigida
• Numero edizione: 6
• Numero di pagine: 192
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile