Electronic Marketing: Integrating Electronic Resources into the Marketing Process - Brossura

Reedy, Joel; Schullo, Shauna J.

Brossura

ISBN 10: 0324175957 ISBN 13: 9780324175950

Casa editrice: South-Western Pub, 2003

Riassunto

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.

Su questo libro

Product Description

This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes case studies of companies using electronic solutions to

Dettagli dell?edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2003
• ISBN 10: 0324175957
• ISBN 13: 9780324175950
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 2
• Numero di pagine: 525