Articoli correlati a Operations Management: Goods, Service, And Value Chains

Operations Management: Goods, Service, And Value Chains - Rilegato

Collier, David A.; Evans, James R.

 
9780324179392: Operations Management: Goods, Service, And Value Chains
Rilegato
ISBN 10: 0324179391 ISBN 13: 9780324179392
Casa editrice: South-Western Pub, 2006

Sinossi

This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book?s modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.

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Product Description

Book by Collier David Alan Evans James R

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
South-Western Pub
Data di pubblicazione
2006
Lingua
Inglese
ISBN 10 
0324179391
ISBN 13 
9780324179392
Rilegatura
Copertina rigida
Numero edizione
2
Numero di pagine
831
Contatto del produttore
non disponibile
Persona responsabile
non disponibile