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Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation. This new edition has integrated an environmental framework throughout.
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Book by Hoffman K Douglas Czinkota Michael R Dickson Peter
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Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)
Da: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Codice articolo GWSVV.0324200447.G
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EUR 8,92
Spedizione EUR 3,46
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Spedito in U.S.A.
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