This business textbook presents frameworks for defining a service organization's basic strategy, conceptual tools for integrating the service delivery system with the overall corporate strategy, and strategies for matching supply and demand, such as yield management, data envelopment analysis, and scoring systems. The second edition adds chapters on outsourcing and offshoring, and Six Sigma for service process improvement. The CD-ROMs contain Excel spreadsheets and a trial version of Microsoft Project 2003. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Book by Metters Richard D KingMetters Kathryn H Pullman Ma
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