Articoli correlati a Strategic Management: Building And Sustaining Competitive...

Strategic Management: Building And Sustaining Competitive Advantage - Brossura

Pitts, Robert A.; Lei, David

 
9780324226218: Strategic Management: Building And Sustaining Competitive Advantage

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STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

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Book by Pitts Robert A Lei David

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