Articoli correlati a Out of Context: A Creative Approach to Strategic Management

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9780324274127: Out of Context: A Creative Approach to Strategic Management

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Out of Context complements traditional texts in strategic management rather than substitutes for them. It helps readers to think about strategy conceptually and creatively, not just analytically, with a useful tool to achieve that end. Using metaphor as the principal means to uncover new insights, Wagner Weick has assembled a set of challenging resources. Combining readings from a wide-ranging mix of disciplines sports, science, philosophy, art, and military history with thoughtful introductions and thought-provoking discussion questions. Contributing authors include academics, such as Henry Mintzberg (McGill) and Kathleen Eisenhardt (Stanford), and practitioners, such as Boston Consulting Group founder Bruce Henderson.

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Book by Wagner Weick Cynthia

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