Professional Selling: A Trust-Based Approach - Brossura

Ingram, Thomas N.; Laforge, Raymond W.; Avila, Ramon A.; Schwepker, Charles H., Jr.; Williams, Michael R.

Brossura

ISBN 10: 032453809X ISBN 13: 9780324538090

Casa editrice: South-Western Pub, 2007

Riassunto

PROFESSIONAL SELLING: A TRUST BASED-APPROACH, 4e is written specifically for you the student. It strives to provide comprehensive coverage of sales tools and tactics in a way that you will find interesting, readable, and enjoyable. The text is arranged into ten modules, which blend research results with up-to-date professional selling practice in a format designed to stimulate learning. "Objectives" highlight the basic material you will want to learn. Chapter opening vignettes illustrate many of the significant ideas to be covered in the upcoming module. These vignettes use real-world examples to illustrate the diversity and complexity of professional selling. Key words, highlighted in bold, are used to illustrate key concepts and definitions. A final module summary is geared to the learning objectives at the beginning of each chapter. If you understand professional selling terms, develop selling knowledge, and build professional sales skills, you will be prepared to make successful, professional selling decisions.

Su questo libro

Product Description

Book by Williams Ingram LaForge Avila Schwepker

Dettagli dell'edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 032453809X
• ISBN 13: 9780324538090
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 432
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile