Intercultural Communication for Business - Brossura

O'Rourke, James S., IV

Brossura

ISBN 10: 0324584202 ISBN 13: 9780324584202

Casa editrice: South-Western Pub, 2008

Riassunto

INTERCULTURAL COMMUNICATION FOR BUSINESS, Second Edition, examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change, and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally. Throughout the text, emphasis is placed on understanding eight dimensions of culture: context, identity, learning, environment, change, time, authority, and achievement. The text begins by providing a foundation for understanding cultural perceptions and stereotypes, and then focuses on understanding frames of reference; language codes, symbols, and context; and verbal and non-verbal communication. Next, it highlights issues of cultural identity regarding individual and collective identity, and examines the effects of culture on power and authority. Finally, it provides practical applications for intercultural communication.

Su questo libro

Product Description

Book by ORourke Tuleja

Dettagli dell?edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2008
• ISBN 10: 0324584202
• ISBN 13: 9780324584202
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 2
• Numero di pagine: 166
• Contatto del produttore: non disponibile