Exploring Marketing Research, International Edition (with Qualtrics Card) - Brossura

Zikmund, William G.; Babin, Barry J.

Brossura

ISBN 10: 0324788614 ISBN 13: 9780324788617

Casa editrice: South-Western College Publishing, 2009

Riassunto

EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

Dettagli dell'edizione

• Editore: South-Western College Publishing
• Data di pubblicazione: 2009
• Lingua: Inglese
• ISBN 10: 0324788614
• ISBN 13: 9780324788617
• Rilegatura: Copertina flessibile
• Numero di pagine: 736
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile