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Sinossi
This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote "Futures for Physical Distribution in the UK Food Industry" and was co-author of "Introduction to Marketing", "Distribution Planning and Control", "Effective Distribution Management" and "Strategy in Retailing".
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Retail Marketing Management
Editore:
Palgrave Macmillan, 1988
ISBN 10: 0333485807
ISBN 13: 9780333485804
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Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo rev2554515971
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Retail marketing management .
Editore:
Palgrave Macmillan, 1988
ISBN 10: 0333485807
ISBN 13: 9780333485804
Antico o usato
Brossura
Da: Kloof Booksellers & Scientia Verlag, Amsterdam, Paesi Bassi
Valutazione del venditore 4 su 5 stelle
Condizione: good. Basingstoke : Macmillan, 1989.Reprint with corrections. Paperback. Stamp. XIV, 276 pp. 22 cm. Condition : good copy. ISBN 9780333485804. Keywords : , Codice articolo 208981
Quantità: 1 disponibili