Articoli correlati a How to Market Computers and Information Technology
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How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
The Scope of Computer Marketing - Strategic Overview - Strategic Alternative for Suppliers - Understanding the Market - Product Policy - Prices and Costs - Marketing Communications - Distribution Channel - Selling and Account Management - Customer Care, Support and Service - New Product Marketing Strategies - Database Marketing - Marketing Objective and Plans - Marketing Organisation - Managing and Controlling Marketing -
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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How to Market Computers and Information Technology
Editore:
Palgrave Macmillan UK Jun 1994, 1994
ISBN 10: 0333608143
ISBN 13: 9780333608142
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: \* Selling and Account Management \* Customer Service \* Distribution Channels \* Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG 344 pp. Englisch. Codice articolo 9780333608142
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How to Market Computers and Information Technology
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: \* Selling and Account Management \* Customer Service \* Distribution Channels \* Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG. Codice articolo 9780333608142
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps r. Codice articolo 458422722
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How to Market Computers and Information Technology
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Paperback. Condizione: Brand New. 332 pages. 11.69x8.27x1.10 inches. In Stock. Codice articolo zk0333608143
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How to Market Computers and Information Technology
Editore:
Palgrave Macmillan Jun 1994, 1994
ISBN 10: 0333608143
ISBN 13: 9780333608142
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Taschenbuch
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: \* Selling and Account Management \* Customer Service \* Distribution Channels \* Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SGSpringer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 344 pp. Englisch. Codice articolo 9780333608142
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Taschenbuch. Condizione: Neu. How to Market Computers and Information Technology | Hamish E. Macarthur (u. a.) | Taschenbuch | x | Englisch | 1994 | Palgrave Macmillan | EAN 9780333608142 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Codice articolo 111777023
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