Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage - Rilegato

Brown, Linden; McDonald, Malcolm

 
9780333613504: Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Rilegato
ISBN 10: 0333613503 ISBN 13: 9780333613504
Casa editrice: Palgrave Macmillan, 1994

Sinossi

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Palgrave Macmillan
Data di pubblicazione
1994
Lingua
Inglese
ISBN 10 
0333613503
ISBN 13 
9780333613504
Rilegatura
Copertina rigida
Numero di pagine
384
Contatto del produttore
non disponibile
Persona responsabile
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
59423
Germania

Altre edizioni note dello stesso titolo

9780333613511: Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Edizione in evidenza

ISBN 10:  0333613511 ISBN 13:  9780333613511
Casa editrice: Bloomsbury USA Academic, 1994
Brossura