Articoli correlati a From Soapbox to Soundbite: Party Political Campaigning...
Sinossi
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
'...timely and shrewd new survey of this territory.' - David McKie, Guardian
'In the last fifty years the laws regulating elections have stood still. But the practices of electrioneering have been transformed...has been recorded, in a fascinating way, the changes in the parties' techniques of trying to shape the choices the British voters have to make.' - David Butler, Nuffield College, Oxford
Contenuti
List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index
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From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945
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Paperback. Condizione: Very Good. From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945 This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780333619452
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From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945
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From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780333619452
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From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945
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From Soapbox to Soundbite : Party Political Campaigning in Britain Since 1945
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From Soapbox to Soundbite
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives. 328 pp. Englisch. Codice articolo 9780333619452
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