Articoli correlati a From Soapbox to Soundbite: Party Political Campaigning...

From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945 - Brossura

Rosenbaum, M.

 
9780333619452: From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

Sinossi

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

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Recensione

'...timely and shrewd new survey of this territory.' - David McKie, Guardian

'In the last fifty years the laws regulating elections have stood still. But the practices of electrioneering have been transformed...has been recorded, in a fascinating way, the changes in the parties' techniques of trying to shape the choices the British voters have to make.' - David Butler, Nuffield College, Oxford

Contenuti

List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index

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