Financial Aspects of Marketing - Brossura

Schmidt, Ruth A.

 
9780333637821: Financial Aspects of Marketing
Brossura
ISBN 10: 0333637828 ISBN 13: 9780333637821
Casa editrice: Red Globe Press, 1996

Sinossi

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione

'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy

Contenuti

Introduction to the Finance and Marketing Interface - PART 1: INTRODUCTION TO FINANCIAL STATEMENTS - The Balance Sheet - The Cash Flow Statement and the Profit and Loss Account - The Matching Concept: Stock Valuation and Depreciation - Reconciliation of Financial Statements - Introduction to Spreadsheets: Calculations and Charts - Case Study - PART 2: RATIO ANALYSIS - Introduction to Ratio Analysis - Analysis of Asset Utilisation, Profitability and Performance - Returns to Investors - Analysis of Profit Pathways - Case Study - PART 3: FORECASTING - Time Series Analysis - Using a Spreadsheet in Time Series Analysis - Short-Term Forecasting - Forecasting using Relationships between Variables - Regression - Linear Regression on the Spreadsheet - Multiple Regression - Case Study - PART 4: COSTING AND BUDGETING - Introduction to Costing Systems - Budgeting - Budgetary Control - Case Study - PART 5: DECISION-MAKING - Introduction to Decision-Making - Introduction to Break-Even Analysis - Decision-Making under Risk - Long-Term Decision-Making on the Spreadsheet and Sensitivity Analysis - Case Study

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Red Globe Press
Data di pubblicazione
1996
Lingua
Inglese
ISBN 10 
0333637828
ISBN 13 
9780333637821
Rilegatura
Copertina flessibile
Numero di pagine
320
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780333637814: Financial Aspects of Marketing

Edizione in evidenza

ISBN 10:  033363781X ISBN 13:  9780333637814
Casa editrice: Macmillan Pub Ltd, 1996
Rilegato