Understanding the Consumer: A Psychological Approach - Brossura

Statt, David A.

Brossura

ISBN 10: 0333660633 ISBN 13: 9780333660638

Casa editrice: Palgrave, 1997

Riassunto

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

Su questo libro

L'autore:

DAVID A. STATT is a psychologist by trade, with an MA from the University of Glasgow and a PhD from the University of Michigan. His experience includes commercial market research and management as well as academic research and management. He is a freelance writer, consultant and lecturer in psychology and business studies and teaches at the Edinburgh University Management School. He has written a number of books including Psychology and the World of Work, published by Macmillan in 1994.

Contenuti:

List of Figures
List of Tables
Preface
Acknowledgements
PART 1: THE CONSUMER IN CONTEXT
People as Consumers
Market Segmentation
New Products and Innovations
PART 2: THE INDIVIDUAL PERSPECTIVE
Perception
Personality
Learning
Motivation
PART 3: THE SOCIAL PERSPECTIVE
Family Influences
Social and Developmental Influences
The Influence of Small Groups
The Influence of Social Class
Cultural Influences
Attitudes
PART 4: CONSUMER DECISION MAKING
Communication and Persuasion
Approaching a Decision
The Decision and Its Consequences
The Organization as Purchaser
PART 5: CONSUMERISM
Consumer Awareness
The Future Consumer

Su questa edizione

• Editore: Palgrave
• Data di pubblicazione: 1997
• ISBN 10: 0333660633
• ISBN 13: 9780333660638
• Rilegatura: Copertina flessibile
• Numero di pagine: 352