Sinossi
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
DICK STROUD is a business consultant specialising in advising companies on their Internet activities. His career includes working with Olivetti, IBM and PA Management Consultants. He is the course director for the Chartered Institute of Marketing Internet training Programme and his teaching experience includes London Business School and Southampton University Business School.
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Internet Strategies: A Corporate Guide to Exploiting the Internet (MacMillan Business)
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Hardcover. Condizione: Very Good. Internet Strategies: A Corporate Guide to Exploiting the Internet (MacMillan Business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780333698518
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Internet Strategies : A Corporate Guide to Exploiting the Internet
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Internet Strategies: A Corporate Guide to Exploiting the Internet (MacMillan Business)
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780333698518
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Internet Strategies: A Corporate Guide to Exploiting the Internet (MacMillan Business)
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Palgrave Macmillan (edition 1998), 1998
ISBN 10: 0333698517
ISBN 13: 9780333698518
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Internet Strategies: A Corporate Guide to Exploiting the Internet
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Macmillan Business, 1998
ISBN 10: 0333698517
ISBN 13: 9780333698518
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Internet Strategies : A Corporate Guide to Exploiting the Internet
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Internet Strategies: A Corporate Guide to Exploiting the Internet (MacMillan Business)
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Internet Strategies : A Corporate Guide to Exploiting the Internet
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Palgrave Macmillan, 1998
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Internet Strategies: A Corporate Guide to Exploiting the Internet (MacMillan Business)
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Internet Strategies
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses. 310 pp. Englisch. Codice articolo 9780333698518
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