How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Brossura

Morley, M.

Brossura

ISBN 10: 0333987772 ISBN 13: 9780333987773

Casa editrice: Palgrave Macmillan, 2002

Riassunto

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Su questo libro

Informazioni sull?autore

MICHAEL MORLEY is Deputy Chairman of Edelman Public Relations Worldwide. He has counselled clients of the world's largest corporations and is a highly regarded international public relations expert with four decades of experience in the US, Europe, South America, Asia Pacific, the Middle East and Africa.

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0333987772
• ISBN 13: 9780333987773
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 244
• Contatto del produttore: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia