Sales Management: Principles, Process and Practice: Theory and Practice - Brossura

Donaldson, Bill

 
9780333998519: Sales Management: Principles, Process and Practice: Theory and Practice
Brossura
ISBN 10: 0333998510 ISBN 13: 9780333998519
Casa editrice: Palgrave Macmillan, 2007

Sinossi

Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking into account and exploring these interesting and significant changes, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management.

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Informazioni sull?autore

BILL DONALDSON is Research Professor of Marketing at Aberdeen Business School, The Robert Gordon University, UK. His research interests are in the management of sales operations including SFA (sales force automation) and CRM (customer relationship management).

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Editore
Palgrave Macmillan
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
0333998510
ISBN 13 
9780333998519
Rilegatura
Copertina flessibile
Numero edizione
3
Numero di pagine
298
Contatto del produttore
non disponibile
Persona responsabile
Koch-Chemie GmbH
https://www.koch-chemie.com

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