Managing International Students - Brossura

HUMFREY

Brossura

ISBN 10: 0335203078 ISBN 13: 9780335203079

Casa editrice: Open University Press, 1999

Riassunto

The themes of Managing International Students include: education for world citizenship; marketing concepts and their intercultural appropriateness; the tensions of enterprise and public accountability; and the balance between income generation and quality assurance. Christine Humfrey places the movement of international students in a historic context and pays particular attention to changes in legislation and attitude towards these students amongst many developed nations in the last twenty years. She reviews the responses of the institutions to those changes, and debates in detail approaches to strategic planning, implementation through agreed tactics, market identification, penetration and consolidation and student care. The book emphasizes the need for a welcoming and well-informed host environment and suitable specialist services. It also looks to the likely shape of international education in the new millennium.

Managing International Students is full of 'hands on' advice and practical examples drawn from personal experience. It is a comprehensive and accessible guide for everyone concerned with international students or interested in the concept of international education.

Su questo libro

Product Description

Book by Humfrey Christine

Dettagli dell?edizione

• Editore: Open University Press
• Data di pubblicazione: 1999
• ISBN 10: 0335203078
• ISBN 13: 9780335203079
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 164
• Contatto del produttore: non disponibile