Articoli correlati a Advertising in Action

Advertising in Action - Brossura

Niven, Carol; Youngson, Colin

 
9780340420416: Advertising in Action

Sinossi

This is an activity based book, supported by illustrations and is aimed at 12-15 year olds covering an important topic in media studies. It looks behind the glamour of advertisements in magazines and on television, follows a "campaign" and examines the way the industry works - including the role of "watchdog" bodies. Much use is made of authentic materials, and imaginative group and class activities are suggested.

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