Articoli correlati a Hospitality Management: A Case Study Approach

Hospitality Management: A Case Study Approach - Brossura

Lennon, John; Peet, Mark

 
9780340534496: Hospitality Management: A Case Study Approach
Brossura
ISBN 10: 0340534494 ISBN 13: 9780340534496
Casa editrice: Hodder Arnold H&S, 1995

Sinossi

A textbook for Hotel and Catering Management students, working primarily at higher levels of HCIMA and BTEC higher. Designed to reflect recent changes in hotel, catering and related management courses, the book presents a case-study, modular approach, and puts more emphasis on the business and management aspects of catering. It attempts to integrate themes drawn from core management subjects, such as finance, marketing and human resource management, and contains ten realistic case studies - of varying complexity - which are based on operational scenarios drawn from a number of sectors within the hospitality industry. The book contains a section on case-study technique, and is accompanied by a photocopiable instructors' manual, which may be purchased separately.

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Editore
Hodder Arnold H&S
Data di pubblicazione
1995
Lingua
Inglese
ISBN 10 
0340534494
ISBN 13 
9780340534496
Rilegatura
Copertina flessibile
Numero di pagine
144
Contatto del produttore
non disponibile
Persona responsabile
non disponibile