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Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
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Informazioni sull?autore
Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia
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Multimodal Discourse (Hodder Arnold Publication)
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Bloomsbury Academic, 2001
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Multimodal Discourse (Hodder Arnold Publication)
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ISBN 10: 0340608773
ISBN 13: 9780340608777
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Multimodal Discourse
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ISBN 13: 9780340608777
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Multimodal Discourse (Hodder Arnold Publication)
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Bloomsbury Academic, 2001
ISBN 10: 0340608773
ISBN 13: 9780340608777
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Multimodal Discourse: The Modes and Media of Contemporary Communication (Hodder Arnold Publication)
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Perfect Paperback. Condizione: Very Good. Multimodal Discourse: The Modes and Media of Contemporary Communication (Hodder Arnold Publication) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780340608777
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Multimodal Discourse
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Multimodal Discourse: The Modes and Media of Contemporary Communication (Hodder Arnold Publication)
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Multimodal Discourse: The Modes and Media of Contemporary Communication (Hodder Arnold Publication)
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Multimodal Discourse (Hodder Arnold Publication)
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Multimodal Discourse: The Modes and Media of Contemporary Communication
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