Multimodal Discourse: The Modes and Media of Contemporary Communication - Rilegato

Kress, Gunther; Van Leeuwen, Theo

Rilegato

ISBN 10: 0340662921 ISBN 13: 9780340662922

Casa editrice: Hodder Education, 2001

Riassunto

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

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Recensione:

`Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.' (Ron Scollon, Professor of Linguistics, Georgetown)

Product Description:

Book by Kress Gunther van Leeuwen Theo

Su questa edizione

• Editore: Hodder Education
• Data di pubblicazione: 2001
• ISBN 10: 0340662921
• ISBN 13: 9780340662922
• Rilegatura: Copertina rigida
• Numero di pagine: 142