Approaches to Audiences: A Reader - Rilegato

 
9780340692240: Approaches to Audiences: A Reader

Sinossi

The study of mass media audiences has produced much influential media studies work. This reader brings together some of the articles and chapters which represent key steps in our understanding of media influence. It offers an overview of the major traditions of research and presents summaries of work written specially for this volume. Part One looks at the impact and influence of the media on society, and Part Two looks at studies of the individual in the audience. The final part looks at audiences in the perspectives of cultures, communities and families.

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9780340692257: Approaches to Audiences: A Reader

Edizione in evidenza

ISBN 10:  0340692251 ISBN 13:  9780340692257
Casa editrice: Hodder Education, 1998
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