The volume explores how a concept of discourse can be usefully applied to the analysis of visual as well as verbal texts. Drawing on case studies from American and British media, it re-examines the relationship between discourse and ideology, demonstrating how both interrelate and contribute to media analysis.
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Myra MacDonald's volume is an excellent introduction to the field of media discourse (Media Education Journal 2004-04-28)
Myra Macdonald has extensive teaching and research experience in the field of Media Studies. She is currently Senior Lecturer in Media and Cultural Studies at the University of Sunderland.
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