Practical Forecasting for Managers - Brossura

Nash, John C.; Nash, Mary M.

Brossura

ISBN 10: 0340762381 ISBN 13: 9780340762387

Casa editrice: Hodder Arnold, 2001

Riassunto

The key emphasis of this book is on the practical application of ideas, focusing on straightforward ideas that can be understood, explained, and put into action. More advanced methods are covered, but they are treated in the general context of forecasting and are easily understood and useable. Topics of stategic interest, such as long-term and qualitative forecasting for use in planning new products and services, as well as tactical and short-term quantitiative forecasting are presented in a clear and logical style. Many small tools and tricks to ease the job of actually preparing forecasts, expecially concerning the use of computers, are included and calculations are illustrated using spreadsheet software and a statistical package that is available on the internet.

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Recensione

The authors of this text have researched their ground thoroughly. (Short Book Reviews ( International Statistical Ins)

Product Description

Book by Nash John C Nash Mary M

Dettagli dell'edizione

• Editore: Hodder Arnold
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0340762381
• ISBN 13: 9780340762387
• Rilegatura: Copertina flessibile
• Numero di pagine: 296
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile