Understanding Consumer Behaviour in a Week - Brossura

Cave, Sue

 
9780340782477: Understanding Consumer Behaviour in a Week
Brossura
ISBN 10: 0340782471 ISBN 13: 9780340782477
Casa editrice: John Murray Learning, 2001

Sinossi

Understanding consumer behaviour is essential for successful marketing. Yet it is an area where information is often hard to find as well as being presented in ways which do not relate to practical needs. With the minimum amount of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications. Each day a different aspect of behaviour or marketing is covered: * Basic psychological processes of consumers and their implications * Consumers' attitudes to money * Purchasing behaviour (including pre- and post-purchase issues) * Different types of consumer * Product branding * Advertising and retailing * Negative effects of consumption

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
John Murray Learning
Data di pubblicazione
2001
Lingua
Inglese
ISBN 10 
0340782471
ISBN 13 
9780340782477
Rilegatura
Copertina flessibile
Numero di pagine
96
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
0039 0245774342
ufficio.anagrafiche@meli.it

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