This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at: Starting, structuring and ending letters Direct mail- avoiding the common pitfalls Service letters- making them warm and approachable Information letters- making them clear Difficult to write letters- making them easier This book has been fully revised and brought up-to-date for the 2002 series relaunch
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Steve Morris is managing director of The Burton Morris Consultancy, an agency that has developed new ways of writing for businesses. He is also Director of the Letterhouse which specialises in letters and e-mails for business.
Graham Willcocks is an experienced author and trainer on management, communication and interpersonal skills and runs successful workshops for managers and top management teams. He is Director of Wesley House Consultants.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Da: Bahamut Media, Reading, Regno Unito
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780340849415
Quantità: 2 disponibili
Da: AwesomeBooks, Wallingford, Regno Unito
Paperback. Condizione: Very Good. Great Business Letters in a week 2nd edition (IAW) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780340849415
Quantità: 2 disponibili