Sinossi
Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Nigel Temple is an independent management consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registerd Consultant with the Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per Writing Copy for the Web in a Week
Foto dell'editore
Writing Copy for the Web in a week (IAW)
Editore:
Hodder & Stoughton, 2003
ISBN 10: 0340858028
ISBN 13: 9780340858028
Antico o usato
Paperback
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Writing Copy for the Web in a week (IAW) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780340858028
Compra usato
EUR 5,58
Spedizione EUR 4,76
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Writing Copy for the Web in a week (IAW)
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780340858028
Compra usato
EUR 5,58
Spedizione EUR 8,07
Spedito da Regno Unito a U.S.A.
Spedito da Regno Unito a U.S.A.
Quantità: 2 disponibili
Foto dell'editore
Writing Copy for the Web in a Week
Editore:
Hodder & Stoughton, 1750
ISBN 10: 0340858028
ISBN 13: 9780340858028
Antico o usato
Brossura
Da: LiLi - La Liberté des Livres, CANEJAN, Francia
Valutazione del venditore 5 su 5 stelle
Condizione: very good. Le livre peut montrer des signes d'usure dus a une utilisation constante, etre marque, porter des marques d'identification ou presenter plusieurs dommages esthetiques mineurs. vendeur professionnel; envoi soigne en 24/48h. Codice articolo 2507160004704
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EUR 7,99
Spedizione EUR 65,00
Spedito da Francia a U.S.A.
Spedito da Francia a U.S.A.
Quantità: 1 disponibili