Introduction to Multimodal Analysis [Lingua inglese] - Brossura

Machin, David

 
9780340929384: Introduction to Multimodal Analysis [Lingua inglese]
Brossura
ISBN 10: 0340929383 ISBN 13: 9780340929384
Casa editrice: Bloomsbury Academic, 2007

Sinossi

Introduction to Multimodal Analysis is a unique and accessible textbook
that clearly and critically explains this groundbreaking approach to
visual analysis. Each chapter outlines the tools for analysis and takes
the reader through examples of analysis, providing a model that can then
be followed. All visual media compositions, such as photographs,
advertisements, newspapers and websites, are carefully designed. A
photograph of a soldier, an advertisement for a car, a magazine cover or
the opening titles to a news programme are thought out to create the
appropriate effect. Designers use semiotic tools such as colour,
framing, focus, positioning of elements and font style to communicate
with the viewer. These choices make up a visual language that we can
analyse. Multimodal analysis looks at the separate components of this
language to build up a toolkit for analysing the grammar of visual
design. The book includes an assessment of the claim that there is a
visual grammar and important differences between images and language and
the way they create meaning are identified. Including images throughout
and a colour plate section, Introduction to Multimodal Analysis is an
essential resource for students studying multimodality within visual
communication in media and cultural studies, critical discourse
analysis, journalism studies or linguistics.

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Informazioni sull?autore

David Machin is Lecturer in the Department of Media and Communication at the University of Leicester, and has previously taught multimodality for four years at the Centre of Language and Communication at Cardiff University

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Bloomsbury Academic
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
0340929383
ISBN 13 
9780340929384
Rilegatura
Copertina flessibile
Numero di pagine
224
Contatto del produttore
non disponibile
Persona responsabile
non disponibile