Sinossi
Labour's landslide victory in 1997 was one of the most extraordinary events in modern political history. The party's triumph was not only a total repudiation of the Tories but also the apotheosis of a revolution within Labour, and an urgent demand for the Conservatives to undergo their own period of change. In this reissued book, published with a new Afterword, Philip Gould, one of the world's leading political strategists and a key advisor to Tony Blair during the period, describes brilliantly how it was done, frankly assesses how successful New Labour was in government, and what will be its lasting impact.
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Recensione
'This brilliant book has been the Bible for the Tory modernisers, and is an ever-green manual for any party seeking to gain power for a purpose' --Matthew d'Ancona
'The definitive account of the making of New Labour . . . Fascinating' --The Times
'A fascinating piece of political history . . . Gould's account of the party he worked for in the 80s is compelling' --Philip Stevens, Financial Times
L'autore
Philip Gould was senior strategic adviser to Tony Blair, and runs his own political consultancy. He lives with his wife, Gail Rebuck, and their two children in North London.
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