Articoli correlati a Niche: The missing middle and why business needs to...
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As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.
Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.
Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.
Dalla quarta di copertina
'A fascinating book . . . Compelling . . . . The research is excellent' Management Today
There's a new rule in business: forget about the general audience and instead stake out an identifiable niche.
Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
'Fascinating stories, some big thoughts and an intriguing argument' Evan Davis
'Level-headed but optimistic, Niche is a business plan for the brain, and a manifesto for quality' Michael Wolff
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Niche: The missing middle and why business needs to specialise to survive
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Codice articolo wbs3640630935
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Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Editore:
Little, Brown Book Group Limited, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP78903029
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Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Editore:
Little, Brown Book Group Limited, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP75935310
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Niche: The missing middle and why business needs to specialise to survive
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Paperback. Condizione: Very Good. Niche: The missing middle and why business needs to specialise to survive This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780349123004
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Niche: The missing middle and why business needs to specialise to survive
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780349123004
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Niche: The missing middle and why business needs to specialise to survive
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR006062808
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Niche: The missing middle and why business needs to specialise to survive
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Paperback. Condizione: Fine. Codice articolo GOR010524330
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Niche
Editore:
Little, Brown Book Group, GB, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
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Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net. Codice articolo LU-9780349123004
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Niche
Da: Books From California, Simi Valley, CA, U.S.A.
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paperback. Condizione: Good. Codice articolo mon0003842607
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Niche
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Valutazione del venditore 5 su 5 stelle
Condizione: New. 2012. Paperback. Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail Num Pages: 256 pages. BIC Classification: KJMV7. Category: (G) General (US: Trade). Dimension: 196 x 150 x 17. Weight in Grams: 206. . . . . . Codice articolo V9780349123004
Quantità: Più di 20 disponibili