Niche: The missing middle and why business needs to specialise to survive - Brossura

Harkin, James

Brossura

ISBN 10: 0349123004 ISBN 13: 9780349123004

Casa editrice: Abacus, 2012

Riassunto

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.

Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.

Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

Su questo libro

Informazioni sull?autore

James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.

Dalla quarta di copertina

'A fascinating book . . . Compelling . . . . The research is excellent' Management Today

There's a new rule in business: forget about the general audience and instead stake out an identifiable niche.

Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

'Fascinating stories, some big thoughts and an intriguing argument' Evan Davis

'Level-headed but optimistic, Niche is a business plan for the brain, and a manifesto for quality' Michael Wolff

Dettagli dell?edizione

• Editore: Abacus
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0349123004
• ISBN 13: 9780349123004
• Rilegatura: Copertina flessibile
• Numero di pagine: 256
• Contatto del produttore: non disponibile