Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets - Brossura

Ramadan, Al; Peterson, Dave; Lochhead, Christopher; Maney, Kevin

Brossura

ISBN 10: 0349414645 ISBN 13: 9780349414645

Casa editrice: Piatkus, 2016

Riassunto

The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

Su questo libro

Informazioni sull?autore

Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.

Dettagli dell?edizione

• Editore: Piatkus
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 0349414645
• ISBN 13: 9780349414645
• Rilegatura: Copertina flessibile
• Numero di pagine: 272
• Contatto del produttore: non disponibile