Flip the Script: Getting People to Think Your Idea is Their Idea - Brossura

Klaff, Oren

Brossura

ISBN 10: 0349418853 ISBN 13: 9780349418858

Casa editrice: Little, Brown Book Group, 2022

Riassunto

In this much anticipated follow up book to the cult hit, Pitch Anything, Oren outlines a powerful new strategy for closing sales: the art of making prospects think that your idea is really their idea.

Su questo libro

Informazioni sull?autore

Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation. His first book, Pitch Anything, is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide. He has written for Harvard Business Review, Inc., Advertising Age, Entrepreneur and has been featured in hundreds of periodicals, podcasts and blogs. He is an investment partner in a $200 million private equity investment fund and in his spare time is a motorcycle enthusiast.

Dalla quarta di copertina

This book will change the way you think about persuasion, and have you closing deals in no time.

These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up.

That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it.
In Flip the Script, Klaff breaks down this insight into a series of actionable steps packed with examples of the long-shot and hilarious deals that Klaff has pulled off for the most entertaining, informative masterclass in dealmaking you'll find anywhere.

'In Flip the Script Oren Klaff gives readers powerful tools that will help them get what they want . . . his techniques will show you how to create an entirely different dynamic. A game-changing read' Daymond John, co-star of Shark Tank and author of The Power of Broke and Rise and Grind

'Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining - you'll find yourself eagerly turning the pages . . . then suddenly look up and realise he's just taught you a whole new set of complex sales techniques, and somehow made it fun' Matthew Dixon, co-author of The Challenger Sale

Dettagli dell?edizione

• Editore: Little, Brown Book Group
• Data di pubblicazione: 2022
• ISBN 10: 0349418853
• ISBN 13: 9780349418858
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 238
• Contatto del produttore: non disponibile