Articoli correlati a Consumer Behavior
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This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
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- EditoreCengage Learning
- Data di pubblicazione2020
- ISBN 10 0357671058
- ISBN 13 9780357671054
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione2
- Numero di pagine576
- Contatto del produttorenon disponibile
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Consumer Behavior
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00063705988
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Consumer Behavior
Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00084385429
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Consumer Behavior
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Cengage Learning (edition 2), 2020
ISBN 10: 0357671058
ISBN 13: 9780357671054
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Consumer Behavior
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Condizione: acceptable. This copy may contain significant wear, including bending, heavy writing, tears, and or water damage. This book is a functional copy, not necessarily a beautiful copy. Copy may have loose pages. May not include access codes or CDs. May be an Ex library book with stickers and stamps. Dustjacket may be missing. Codice articolo GBV.0357671058.A
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Consumer Behavior [] Kardes, Frank Cronley, Maria and Cline, Thomas
Da: College Campus, North Fort Myers, FL, U.S.A.
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Consumer Behavior
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paperback. Condizione: Very good condition. very clean,fast ship. Codice articolo 204959
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Consumer Behavior
Editore:
South-Western College Publishing, 2020
ISBN 10: 0357671058
ISBN 13: 9780357671054
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paperback
Da: AHA-BUCH GmbH, Einbeck, Germania
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paperback. Condizione: Sehr gut. Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business. Codice articolo INF1000684023
Quantità: 1 disponibili