Services Marketing: Concepts, Strategies, & Cases - Brossura

Hoffman, K.; Bateson, John

Brossura

ISBN 10: 0357671309 ISBN 13: 9780357671306

Casa editrice: South-Western College Publishing, 2020

Riassunto

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.

Dettagli dell'edizione

• Editore: South-Western College Publishing
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 0357671309
• ISBN 13: 9780357671306
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 480
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile