Strategic Management: An Integrated Approach: Theory & Cases - Brossura

Hill, Charles W. L.; Schilling, Melissa A.

 
9780357716625: Strategic Management: An Integrated Approach: Theory & Cases
Brossura
ISBN 10: 0357716620 ISBN 13: 9780357716625
Casa editrice: Cengage Learning, 2023

Sinossi

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

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Editore
Cengage Learning
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
0357716620
ISBN 13 
9780357716625
Rilegatura
Copertina flessibile
Numero di pagine
398
Contatto del produttore
Cengage Learning
https://www.cengageasia.com/

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