Advertising, Promotion, and other aspects of Integrated Marketing Communications - Brossura

Andrews, J. Craig; Shimp, Terence

 
9780357983973: Advertising, Promotion, and other aspects of Integrated Marketing Communications
Brossura
ISBN 10: 0357983971 ISBN 13: 9780357983973
Casa editrice: South-Western College Publishing, 2024

Sinossi

Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling. Explore exciting emerging topics like apps, social media, online practices and viral communications. Updates include essential information on environmental, regulatory and ethical issues as well as the impact of AI on IMC and brand generation. Learn about environmental marketing, social media advertising, direct marketing, AI in public relations and the keys to successful selling. Expand your knowledge and skills in marketing communications with this comprehensive and up-to-date text.

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Editore
South-Western College Publishing
Data di pubblicazione
2024
Lingua
Inglese
ISBN 10 
0357983971
ISBN 13 
9780357983973
Rilegatura
Copertina flessibile
Numero di pagine
720
Contatto del produttore
non disponibile
Persona responsabile
non disponibile