Applied Communication Research Methods: Getting Started as a Researcher - Brossura

Boyle, Michael

 
9780367178727: Applied Communication Research Methods: Getting Started as a Researcher
Brossura
ISBN 10: 0367178729 ISBN 13: 9780367178727
Casa editrice: Routledge, 2019

Sinossi

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:

  • Research in Depth―examples of methods as applied in scholarly research

  • Reflect & React―problems and issues that promote reflection and discussion

  • Voices from Industry―Q&As with professionals working in communication industries

  • End-of-Unit Activities―exercises that reinforce concepts and content

The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is an Associate Professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2019
Lingua
Inglese
ISBN 10 
0367178729
ISBN 13 
9780367178727
Rilegatura
Copertina flessibile
Numero edizione
2
Numero di pagine
484
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
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sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9780367178710: Applied Communication Research Methods: Getting Started as a Researcher

Edizione in evidenza

ISBN 10:  0367178710 ISBN 13:  9780367178710
Casa editrice: Routledge, 2019
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