Promoting Property: Insight, Experience and Best Practice - Rilegato

 
9780367257163: Promoting Property: Insight, Experience and Best Practice
Rilegato
ISBN 10: 0367257165 ISBN 13: 9780367257163
Casa editrice: Routledge, 2020

Sinossi

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications; and the need for a strategic approach.

Subsequent chapters provide perspectives and lessons from contributors in a variety of property sectors including commercial property, estate agency, social housing, property consultancy, proptech, retail and homebuilding. The book concludes with insight into future change, both for the property industry and for the communication function within it.

This book is recommended reading for all property PR teams, for students studying for property, PR or marketing degrees, and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Penny Norton is the director of PNPR and founder of ConsultOnline. Her work covers all elements of property PR, from pre-planning consultation through to media relations for property consultancies. Penny is the author of Public Consultation and Community Involvement in Planning: A Twenty-First Century Guide (Routledge, 2017) and she writes extensively for property publications.

Liz Male MBE is the founder of LMC (Liz Male Consulting). She has 30 years’ experience of marketing communications, corporate reputation and issues-led PR for the property and construction industry in both agency and in-house roles.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2020
Lingua
Inglese
ISBN 10 
0367257165
ISBN 13 
9780367257163
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
214
Redattore
Norton Penny, Male Liz
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9780367257170: Promoting Property: Insight, Experience and Best Practice

Edizione in evidenza

ISBN 10:  0367257173 ISBN 13:  9780367257170
Casa editrice: Routledge, 2020
Brossura