Project Marketing: A Practical Approach - Brossura

Phadtare, Milind Trivikram

Brossura

ISBN 10: 0367350912 ISBN 13: 9780367350918

Casa editrice: Routledge India, 2022

Riassunto

This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.

The volume:

• Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

• Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.

• Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.

An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

Su questo libro

Informazioni sull'autore

Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.

Dettagli dell'edizione

• Editore: Routledge India
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 0367350912
• ISBN 13: 9780367350918
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 116
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania