Articoli correlati a The Routledge Handbook of Strategic Communication
Sinossi
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• conceptual foundations,
• institutional and organizational dimensions,
• implementing strategic communication, and
• domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.
Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)
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Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 4209152
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The Routledge Handbook of Strategic Communication
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Taylor & Francis Ltd, 2019
ISBN 10: 0367367734
ISBN 13: 9780367367732
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ROUTLEDGE HANDBOOK OF STRATEGIC COM
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The Routledge Handbook of Strategic Communication
Editore:
Taylor & Francis Ltd, 2019
ISBN 10: 0367367734
ISBN 13: 9780367367732
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The Routledge Handbook of Strategic Communication
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: - conceptual foundations, - institutional and organizational dimensions,- implementing strategic communication, and- domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience. 622 pp. Englisch. Codice articolo 9780367367732
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The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)
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The Routledge Handbook of Strategic Communication
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Taylor & Francis Ltd, 2019
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ISBN 13: 9780367367732
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Kartoniert / Broschiert. Condizione: New. Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany,. Codice articolo 594576796
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